Ethos

📝 Quick Definition

Appeal to credibility and character

📚 Detailed Explanation

Ethos is a rhetorical appeal to the credibility, authority, or character of the speaker or writer. It establishes trust and convinces the audience that the source is reliable and worth listening to.

💡 Example

As a doctor with 20 years of experience, I can assure you...

⚠️ Common Mistake/Confusion

About the speaker's credibility, not just mentioning credentials.

🏷️ Tags

📌 Notes/Source

One of Aristotle's three modes of persuasion.